The Importance of a Facebook Fan Page
If you have a business, but don't yet have a Fan or Business Page for your business, I advise you to set one up immediately!
For starters, your friends on Facebook might be tired of your posts about your business, products/services, or inquiries for people looking to make extra income (if you are a network marketer, like me, and you're seeking new business partners). How much interaction do your business posts get on your personal page? Are the only Likes on those posts from other members of your company? Anyone else enjoying those posts?
Always posting about your business on your personal account is like going to a party with an agenda, putting expectations on every contact you make and every conversation you have. You are operating from a place of "need," and people can sense it.
How do you feel when you post about your business on your personal account? I know that when I used to do that, it left me feeling "icky." It felt desperate, in a way, hoping beyond hope that someone on there might surprise me, and react positively to whatever I was "sharing." I never felt good about posting my business specials, announcements, or pleas for new business partners on my personal account.
On a business page, you can post about your business as much as you like! And you can feel great about it, because everyone following that page expects you to post about your business! Everyone there is there because they want to see your business posts! You can post business posts there to your heart's content! You also get the added benefit of showing up on your personal account as a person, as a friend, and with no needs, agenda, or expectations from anyone there. That feels amazing!
The second reason to have a dedicated business or fan page (they are one and the same, by the way), is because Facebook favors business pages. How?
On your personal account, you are limited to 5,000 Friends. On a business page, you have no limits! You can develop an audience for your business unlimited in size! (And you should aim high!)
Another perk of a business page is you can advertise. That's right, Facebook will allow you to place ads from your business page! It's not as expensive as you may think: you can run an ad for a few bucks per day, for as little time or as long of a time as you like. And why wouldn't you? There are a billion Facebook users worldwide, and Facebook knows everything about its users! THe Facebook advertising platform allows you to target your ad to specific countries, specific ages & gender, specific interests, specific professions - you name it! A well-targeted, well-written ad can bring hundreds of new followers to your business page, who are looking for exactly what you offer! Imagine...hundreds of people ready to hear about your business, products, or service, who are all there because they are interested in what you have to offer. Doesn't that sound way better then bugging your friends on your personal account with another post about your business?
Talk to the people who want to hear about your business! Set up a Facebook business/fan page. Run ads to your site and build an interested audience.
Yes, of course, you should occasionally post a business post on your personal account, at the very least so people know you're still in business. But in those posts, invite your friends to Like your business page. Bring the ones who are interested over to your business page, where they will expect and appreciate your business posts.
Now, how do you successfully run a business page? How do you place those ads, to increase your followers? How do you attract more people to your business?
I have a gift for you that will help you! It's a free 10-day bootcamp all about attracting people to your business, who are looking for what you have to offer. It's how to go from chasing people to be your customers or partners, to having them ask you how to be your customer or partner!
Whether you are a network marketer, like me, or you own your own business, like a store owner, instructor, or specialist, or you sell some sort of product, this series will show you how to take your business online, how to find new potential customers and or partners, how to draw people to what you offer.
This free 10-day bootcamp is what completely opened my eyes to how to take my business online effectively, and it's completely changing my business for the better!
Sign up and let me know you are checking it out! I'd love to get your feedback, see what you think, and answer any questions for you!
To your success -